In general, the optimization means searching for the best value (minimum or maximum) of some given function in a context. Optimization can also mean an attempt to improve the performance so it will have a good quality and a high result of work. The optimization of rubber production is how to optimize the production of rubber that to give the limitation inputs that owned by farmers. The research was conducted in the village of Bika Hulu Kapuas Hulu. Kapuas Hulu is one of the districts bordering to Malaysia. The purpose of this study is to look at the efficiency and value of smallholder rubber production. The data was taken from May to July 2014 the data analysis was using Cobb Douglas Production Function. The results showed that the rubber production in the study area is still not optimal, so it still needs some efforts to optimize a variety of businesses.
Key words: Optimization, production, efficiency